Society

Download The Watchman’s Rattle by Rebecca D. Costa PDF

The Watchman’s Rattle PDF

A Note from the Publisher: EVERY ONCE IN A GREAT WHILE, a manuscript crosses a publisher’s desk that causes a flurry of excitement and expectation throughout the company. We become galvanized by the opportunity to publish a book that will forever change the way, not only how we look at society, but also how we can make it thrive in the future.

When The Watchman’s Rattle first arrived in-house, I found it to be extraordinarily provocative and stimulating. I was immediately intrigued by its bold, fresh concepts. In The Watchman’s Rattle, thought leader Rebecca Costa shares her compelling vision of the future via absorbing and personal prose; there is no question that this book will foster intense, healthy discourse, in addition to controversy.

Download The Watchman's Rattle by Rebecca D. Costa PDF 2

In The Watchman’s Rattle, Rebecca Costa posits that the escalating complexity of our personal lives, technological capabilities, and government policies has led to serious, globally threatening conditions that have outgrown our brains’ ability to manage them. Costa demonstrates how we tend to address the symptoms of these complexities rather than work toward long-term solutions for them, thus making ourselves susceptible to dangerous consequences. By continuing with quick fixes, our ability as a society to solve our most challenging problems becomes totally and disastrously weakened and our vision clouded. After identifying and articulating this dynamic, Costa reveals new evidence and research that shows how we can reverse this downward spiral—she hands us the tools to help take our first steps in effecting true, lasting change against the seemingly intractable challenges we face today.

Vanguard Press is proud to publish Rebecca Costa, a significant new contributor with a game-changing message about one of the most important issues of our time. I hope you are as intrigued and enlightened by her words as we have been.

“In chapter after chapter Costa challenges conventional wisdom. Highly recommended.” —NEW YORK JOURNAL

About the author

REBECCA D. COSTA is a sociobiologist whose unique expertise is to spot and explain emerging trends in relationship to human evolution, global markets, and new technologies.

Costa joins distinguished business leaders, Nobel Laureates, scientists, innovators, and Pulitzer prize-winning authors from around the world in addressing growing concerns over dangerous threats such as global warming, pandemic viruses, terrorism, nuclear proliferation, and failing public education.

A frequent speaker at prestigious technology and green conferences, as well as major universities, Costa is the former CEO of Silicon Valley start-up Dazai Advertising, Inc., which was sold to J. Walter Thompson in 1997. Costa’s clients included technology giants such as Apple Computer, Hewlett-Packard, Oracle Corporation, 3M, Amdahl, Seibel Systems, and General Electric. Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos, where her father worked in covert CIA operations.

She attributes her natural ability to spot global patterns to her cross-cultural education and upbringing. Rebecca Costa graduated from the University of California with a BA in Social Sciences. She lives on the central coast of California. Source: The Watchman’s thinking: thinking our way out of extinction.

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